India's first glass ashtray with sodium polyacrylate, radium resin night glow, and lavender fragrance. No ash scatter. No odour. Just a ritual reimagined.
One breath, one breeze — and your table, clothes, and floor are dusted grey. Traditional ashtrays offer no containment at all.
Stale smoke odour clings to every surface. Candles and sprays only mask it temporarily — they never eliminate it.
Tipping out cold ash creates a cloud of dust and residue. Unpleasant, unhygienic, and it goes everywhere.
Every ashtray you've owned had to be hidden from guests. Functional at best — never an object to be proud of.
Shuddhi was born from one simple frustration — every ashtray ever made was an afterthought. We set out to change the entire smoking ritual. Our Gen 1 launch product is a premium round glass ashtray loaded with sodium polyacrylate gel, radium resin for night glow, and real lavender essential oil fragrance. One object. Three technologies. Zero compromise.
What's Inside the Box
Every Shuddhi pre-order ships with the complete kit — the glass ashtray and 20 daily refill sachets so you're covered for the first 20 days from day one.
Premium borosilicate glass in a clean round form — heat-resistant, scratch-proof, and designed to look stunning on any surface.
The glass base is infused with radium resin that absorbs light and glows softly in the dark. Find your ashtray even in a dim room — beautifully.
Each refill sachet is blended with real lavender essential oil. Instead of smoke smell, your space fills with a calm, natural fragrance after every use.
The superabsorbent polymer instantly binds ash and moisture on contact — zero scatter, zero mess, every single time.
One sachet per day for 20 days. Simply pour, use, and replace. Each sachet is pre-measured — no guesswork, no waste.
The glass ashtray is a permanent object. Only the sachets are replaced — making Shuddhi one of the most sustainable smoking accessories ever made.
The Technology
Used in medical dressings, agriculture, and aerospace — this is not a gimmick. It is a material science breakthrough applied to an everyday object for the very first time.
A superabsorbent polymer capable of absorbing 200–300× its own weight. First developed for NASA spacesuits. Now inside every Shuddhi ashtray — capturing moisture, locking ash, and neutralising odour at a molecular level.
Ash carries residual moisture when it lands. The polymer reacts instantly — its ionic structure draws in liquid, swelling and solidifying the ash into a contained gel. No loose particles. No scatter. No mess.
Smoke odour travels on moisture particles. By binding the moisture, the polymer traps odour compounds simultaneously — preventing them from reaching the air. No smell. Not just less smell.
When saturated after 48–72 hours, simply dispose of the solid gel and refill with a fresh polymer sachet. The glass is permanent. Only the polymer turns over — sustainably and affordably.
Absorbs up to 300× its own weight in moisture and ash
One polymer charge keeps your space odour-free for up to 72 hours
Non-toxic, biodegradable, and completely safe for indoor use
Three steps. One remarkable result.
Ash falls into the polymer crystal bed, making immediate contact with the surface.
Sodium polyacrylate absorbs moisture, locks in ash, and traps odour molecules at a molecular level.
Your room stays fresh for up to 72 hours. Dispose cleanly and refill when ready.
The Visual Story
From the rooftop terrace to the work desk — Shuddhi belongs everywhere you do.
The entire month of April is our pre-launch window. Pre-order now, get locked in at the early bird price, and be first in line when Shuddhi officially goes live on May 1st.
The Gen 1 launch edition — borosilicate glass with radium resin night glow, yours before the public release.
20 days of daily sachets included — sodium polyacrylate mixed with lavender fragrance and radium resin, ready to use from day one.
Pre-order at ₹999 — locked in regardless of the final retail price at public launch. First batch only.
Limited first batch. Pre-order now and receive the complete Shuddhi starter kit — the glass ashtray plus 20 days of daily refill sachets, delivered to your door.
Early bird price · Limited units
📧 After placing your pre-order, you will receive an order confirmation email on your provided email address within 12 hours with your order details and estimated dispatch date.
Your Shuddhi is secured. We'll be in touch with dispatch details as launch approaches. Thank you for believing in something better.
Support
Questions about your order, refills, or anything else — reach us through any channel below.
Monday – Saturday · 10:00 AM – 7:00 PM IST
Sunday responses may be delayed. We'll always get back to you.
Behind the scenes, prototypes & the story of Shuddhi — on Instagram.